Flatiron Hotel

BRAND IDENTITY

Logo of the Flatiron Hotel with stylized text and a mountain-like graphic in the center.

Hotel

Brand identity of Flatiron Hotel located in Asheville, NC.

Person carrying a navy blue tote bag with gold geometric hexagon pattern and a beige backpack, outdoors on a grassy area.
Close-up of a person wearing a dark polo shirt with a gold logo on the chest. The person has a gold chain necklace. The background is blurred with colorful lights.
Open hotel binder with a letter inside, next to a closed navy and gold folder labeled 'Flatiron Hotel' with geometric patterns.
Stationery set for Flatiron Hotel, including letterhead, business card, envelope, spiral notebook, circular sticker, gold binder clip, and a gold hexagon logo magnet, with a color scheme of navy blue and gold geometric patterns.
A vertical, gold-colored abstract logo with black accents, featuring geometric shapes and lines.
Gold logo with the letters 'EH' inside a hexagon outline.

Deliverables

  • Logo Design

  • Mockups (Stationery, Merchandising)

  • Custom Typeface

Project Details

Inspired by the dynamic shape of the building itself, this logo takes notes from the hotel in both the custom typeface and the accompanying iconography. Features a deeb elegant navy and accompanying luxury gold color, accented with neutrals.