Morgan’s Journal

BRAND IDENTITY

Logo for Morgan's Journal featuring a dollar bill icon and text.

YouTube

Brand identity of Morgan’s Journal, a cash-stuffing and budgeting Youtube channel.

Computer screen showing an open planner with cash stuffing for August week 1, totaling $678, along with stickers and notes. Two cartoon stickers read 'NEW BINDER ALERT!!!' and 'back to LIVE CASH!!!'
A logo with lowercase letters 'm' and 'j' overlapping a light green circle and a smaller green circle in the upper right corner.
Instagram profile of Morgan's Journal with posts about personal finance and budgeting, including images of cash, notebooks, and savings materials.
Screenshot of Morgan's Journal linktr.ee profile, showing social media icons and various links to YouTube playlists, free resources, and budgeting routines.

Deliverables

  • Logo Design

  • Brand Standards Asset Folder

  • Youtube and Social Media Assets and Management

  • Intro and Outro Video

  • Digital Products

Project Details

Morgan’s Journal is a Youtube channel documenting Morgan’s journey through cash stuffing and financial health since 2024. The brand identity includes a new logo, color palette, social media graphics and reels, youtube channel graphics, youtube thumbnails, social media management, and periodic digital printables for their audience.